The Naked Brand

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The best analogy for this movie: "An Inconvenient Truth" is to the environment as "The Naked Brand" is to marketing.

A valuable blueprint
Sarah Kavanagh is a living embodiment of The Naked Brand. This 15-year-old from Hattiesburg, Mississippi, recently used an online petition to help raise public awareness that Gatorade contained an ingredient also found in fire retardants. Ms. Kavanagh adds yet another proof statement to The Naked Brand's central message that corporate advertising must now contend with its most formidable competitor ever: the informed public. Tautly written and handsomely executed, The Naked Brand provides a multitude of examples of how the consumer's ability to communicate via social media and other online channels has elevated the customer experience to be the most important component of a brand. The Naked Brand doesn't use agitprop to make its case, but carefully and creatively piles one case history atop another to demonstrate why global corporations can no longer claim excellence but must now demonstrate it. Fun to watch and thought-provoking, The Naked Brand offers a blueprint on how...

Supremely watchable for its serious subject matter
I've had the pleasure of watching the film several times now, and I have to say that I am still surprised at how entertaining this movie is. At roughly 57 minutes, it clocks in a little short, but the material is extremely concentrated. Some really great interviews with industry figures and eye-catching motion graphics make this one of my top documentaries of the year.

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